How Subbin' Subs is About to Take Over Miami
EJ Martinez
Miami's sandwich scene has never been hotter — and Subbin' Subs is right at the center of it. EJ Martinez joins us to break down what makes Subbin' different, how the cheesesteak rivalry with Peppi's has been great for business, and why Miami is finally becoming a city that takes sandwiches seriously. He covers the best sellers, the menu philosophy, no fries policy, influencer strategy, community involvement, the Wagyu chopped cheese, and the big expansion news that Miami foodies need to hear. Plus his thoughts on rivalries, real foodie feedback, and his top 3 Miami restaurants. If you love sandwiches and Miami — this one is for you. Manny Alfonso: Instagram: https://www.instagram.com/mannyalfonso8/ Kiko Suarez: Instagram: https://www.instagram.com/querikoconkiko/ Eduardo Moya: Instagram: https://www.instagram.com/mr_moya/ Follow Us! - A Day in Miami: Instagram: https://www.instagram.com/adayinmiami/ Listen on Spotify: https://open.spotify.com/show/20WEys6jxiliBCLoo9iSID ________________________ Produced by: Ben Schwede Instagram: https://www.instagram.com/benthecreatorrr/ 0:00 Intro 1:03 ADIM Business Network 2:03 About EJ 2:17 Changing the Name 3:15 Miami’s Sandwich Scene Boom 4:41 From DJing to Owning Food Spots 5:50 Midlife Crisis and Plans to Open a Bowling Alley 7:55 Opening Subbin 8:26 Coming Up with a Menu 9:21 Expansion to Kendall 10:24 Signature Subs 11:27 Cheesteak War with Peppi’s 13:35 Are Rivalries Good or Bad for Business? 15:33 Cheesteaks for Sale in Miami Beach + Chopped Cheese Collab Sandwich 16:46 Community Involvement 18:10 Bestsellers 18:36 Expansions Breaking News 20:10 International Sandwiches Limited Offers 20:52 Crazy Subs Ideas 21:30 Not Serving Fries 21:52 $100 Sub 22:20 Challenges of Growing a Restaurant 23:28 Moment He Realized He’s Onto Something 25:15 Coming Up with the Logo 26:36 Influencers 28:01 Taking Advice from Real Foodies 29:37 Getting People to Come Back 30:57 Plan for the Next 5 Years 32:44 Top 3 Restaurants 37:41 Outro
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