The Truth About Miami Spice, Tipping, and Influencers | Andrew Mayer

Andrew Mayer returns to break down what's really happening behind the scenes in Miami's restaurant industry. He covers how his team builds a Miami Spice menu that actually delivers value, whether the promotion really works for restaurants, and the growing role social media and influencers play in bringing in new guests — including his honest take on whether influencers should get paid.

We also get into double tipping without disclosure, new laws around restaurant service fees, tipping on takeout, delivery app fees, why omakase has exploded across Miami, and whether Michelin distinctions actually matter. Plus his top 6 restaurants and the mentors who shaped his career.

This is the real story behind what happens before your meal ever hits the table.

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Produced by: Ben Schwede
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0:00 Intro
0:49 Miami Spice Menu
1:49 Giving Great Value at Affordable Prices
3:07 Does Miami Spice Actually Work?
4:04 Preparing for Miami Spice and Creating the Menu
5:36 The Role of Social Media in Bringing in New Guests
7:41 Should Influencers Get Paid for Posting?
9:54 Content Performance Issue
11:20 Influencers that Actually Bring in Real Traffic
12:19 Free Meal vs Paying Influencers
12:46 Focusing on Hospitality
14:16 Service Charge
15:46 Double Tipping
17:24 New Laws Regarding the Restaurant Fees
19:55 Tipping on Takeout
20:34 Novikov
23:40 Delivery Apps Fees
26:14 Omakase Trend
29:21 Top Omakase Spots
30:23 Do Michelin Distinctions Matter?
31:32 Do Michelin Inspectors Actually Eat at the Recommended Spots?
34:35 How the Michelin Guide Was Created
34:55 Top 6 Restaurants
45:59 Favorite Caesar Salads
46:19 Join Our Business Network
47:22 Top Mentors
52:20 Nu Stadium Going Up Super Quickly
53:57 Outro