How Subbin' Subs is About to Take Over Miami | EJ Martinez

Miami's sandwich scene has never been hotter — and Subbin' Subs is right at the center of it. EJ Martinez joins us to break down what makes Subbin' different, how the cheesesteak rivalry with Peppi's has been great for business, and why Miami is finally becoming a city that takes sandwiches seriously.

He covers the best sellers, the menu philosophy, no fries policy, influencer strategy, community involvement, the Wagyu chopped cheese, and the big expansion news that Miami foodies need to hear. Plus his thoughts on rivalries, real foodie feedback, and his top 3 Miami restaurants.

If you love sandwiches and Miami — this one is for you.

Manny Alfonso:
Instagram: https://www.instagram.com/mannyalfonso8/

Kiko Suarez:
Instagram: https://www.instagram.com/querikoconkiko/

Eduardo Moya:
Instagram: https://www.instagram.com/mr_moya/

Follow Us! - A Day in Miami:
Instagram: https://www.instagram.com/adayinmiami/

Listen on Spotify:
https://open.spotify.com/show/20WEys6jxiliBCLoo9iSID
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Produced by: Ben Schwede
Instagram: https://www.instagram.com/benthecreatorrr/

0:00 Intro
1:03 ADIM Business Network
2:03 About EJ
2:17 Changing the Name
3:15 Miami’s Sandwich Scene Boom
4:41 From DJing to Owning Food Spots
5:50 Midlife Crisis and Plans to Open a Bowling Alley
7:55 Opening Subbin
8:26 Coming Up with a Menu
9:21 Expansion to Kendall
10:24 Signature Subs
11:27 Cheesteak War with Peppi’s
13:35 Are Rivalries Good or Bad for Business?
15:33 Cheesteaks for Sale in Miami Beach + Chopped Cheese Collab Sandwich
16:46 Community Involvement
18:10 Bestsellers
18:36 Expansions Breaking News
20:10 International Sandwiches Limited Offers
20:52 Crazy Subs Ideas
21:30 Not Serving Fries
21:52 $100 Sub
22:20 Challenges of Growing a Restaurant
23:28 Moment He Realized He’s Onto Something
25:15 Coming Up with the Logo
26:36 Influencers
28:01 Taking Advice from Real Foodies
29:37 Getting People to Come Back
30:57 Plan for the Next 5 Years
32:44 Top 3 Restaurants
37:41 Outro