How Skinny Louie went from one spot to 10 locations — featuring Gonzalo Rubino
Gonzalo Rubino brought Miami something it didn't have — a proper smashburger. And in just two years, Skinny Louie grew from a single Wynwood spot into 10 locations across Miami and New York City. In this episode of A Day in Miami, Gonzalo walks us through the full journey: from concept and branding to technique, philosophy, and the realities of scaling a food brand without losing what makes it special.
Enjoyed this article?
Share it with someone who needs it
Written by
Jason
Journalist and content creator at A Day in Miami. Covers culture, gastronomy, and lifestyle across South Florida.
Keep reading
Recent Articles
Things to do this weekend in Miami
Miami weekends are always full of options. From tropical cocktails and World Cup watch parties to food experiences, family adventures, and outdoor activities, there’s something for everyone to enjoy around the city. ✨
MIAMI'S BEST OMAKASE SPOTS YOU MUST TRY
Miami’s omakase scene brings together some of the city’s most unforgettable sushi experiences, from intimate chef counters to modern Japanese dining destinations. These spots showcase carefully selected ingredients, creative nigiri, and traditional techniques with a Miami twist. Whether you’re celebrating a special night or looking for a one-of-a-kind culinary experience, these omakase restaurants offer a front-row seat to exceptional Japanese cuisine.
UNIVERSITY OF MIAMI LAND COULD BECOME CORAL GABLES' LARGEST PUBLIC PARK
The University of Miami land in Coral Gables is poised to become the city’s largest public park, transforming open green space into a vibrant community hub. This development promises expansive lawns, walking paths, and recreational areas, offering residents and visitors a welcoming retreat in the heart of Coral Gables while preserving the natural beauty of the area.
THE TEAM BEHIND MIAMI'S REGATTA GROVE IS BRINGING A NEW CONCEPT TO WEST PALM BEACH CURRIE PARK
This architectural rendering showcases a modern, multi-level venue surrounded by lush greenery, designed to host events and gatherings. Its sleek glass facades, spacious terraces, and inviting outdoor areas highlight a blend of contemporary design and functional event spaces, promising a sophisticated and memorable experience for visitors.
THE BEST HAPPY HOUR LOCATIONS IN MIAMI YOU MUST TRY
Discover some of Miami’s best happy hour spots, from cocktails and oysters to sushi, tapas, and late-night bites across the city.
MIAMI'S BEST MEXICAN RESTAURANTS ACCORDING TO OUR FOLLOWERS
Discover Miami’s favorite Mexican restaurants, according to our followers, from authentic tacos and birria to modern Mexican dining across the city.
Things to do in Homestead
Discover some of the best things to do in Homestead, from local farms and outdoor adventures to unique dining, historic attractions, and family-friendly experiences across South Florida.
