How Skinny Louie went from one spot to 10 locations β€” featuring Gonzalo Rubino

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Jason
April 16, 2026 6 min read

Gonzalo Rubino brought Miami something it didn't have β€” a proper smashburger. And in just two years, Skinny Louie grew from a single Wynwood spot into 10 locations across Miami and New York City. In this episode of A Day in Miami, Gonzalo walks us through the full journey: from concept and branding to technique, philosophy, and the realities of scaling a food brand without losing what makes it special.

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Jason

Journalist and content creator at A Day in Miami. Covers culture, gastronomy, and lifestyle across South Florida.

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