Featured

How Skinny Louie went from one spot to 10 locations — featuring Gonzalo Rubino

J
Jason
April 16, 2026 6 min read

Gonzalo Rubino brought Miami something it didn't have — a proper smashburger. And in just two years, Skinny Louie grew from a single Wynwood spot into 10 locations across Miami and New York City. In this episode of A Day in Miami, Gonzalo walks us through the full journey: from concept and branding to technique, philosophy, and the realities of scaling a food brand without losing what makes it special.

Enjoyed this article?

Share it with someone who needs it

J

Written by

Jason

Journalist and content creator at A Day in Miami. Covers culture, gastronomy, and lifestyle across South Florida.

COLLAB@ADAYINMIAMI.COM

WANT TO REACH MIAMI'S MOST ENGAGED AUDIENCE?

Contact Us