What's Really Going On Behind the Avocado Industry | Omar Marrufo

Most people eat avocados every day without thinking twice about where they come from or what they're actually buying. Avo Fruit founder Omar Marrufo is here to change that. In this episode he pulls back the curtain on the avocado industry — from growing and distribution to store price differences, organic certification, and why the most famous avocado brand in America is really just a marketing slogan.

He also covers the full lifecycle of an avocado, how to pick and preserve them properly, freeze dried avocado powder, avocado wine, avocado oil, upcoming new fruits from Avo Fruit, and the impact of tariffs on the industry. Plus a guacamole recipe straight from Michoacán.

This is the avocado episode Miami didn't know it needed.

Manny Alfonso:
Instagram: https://www.instagram.com/mannyalfonso8/

Kiko Suarez:
Instagram: https://www.instagram.com/querikoconkiko/

Eduardo Moya:
Instagram: https://www.instagram.com/mr_moya/

Follow Us! - A Day in Miami:
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Listen on Spotify:
https://open.spotify.com/show/20WEys6jxiliBCLoo9iSID
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Produced by: Ben Schwede
Instagram: https://www.instagram.com/benthecreatorrr/

0:00 Intro + New ADIM Website
3:23 Introducing the Guest
4:03 Beginning of Avo Fruit
7:26 Process of Growing Avocados
10:16 Sizes of Avocados
12:48 How to Know If Avocado is Ripe?
14:29 How to Preserve Avocados Better?
17:33 Should You Put Avocados Next to Other Fruits?
18:36 Can You Eat the Black Part of the Avocados?
19:09 Don’t Throw Away the Seed
20:24 Which State Eats the Most Avocados + Logitstics
23:27 Distribution
24:37 Avocado Price Differences in Stores
28:41 Freeze Dried Avocado Powder
33:03 Michocan Guacamole Recipe
34:11 Avocado Wine
35:12 Organic Certification
36:46 Why Avocados’ Look Differs from Store to Store
38:02 Upcoming Fruits from Avo Fruit
39:12 Tariffs
40:48 “Avocado from Mexico” is Just Marketing
42:12 Benefits of Avocado Oil
43:54 Top 3 Restaurants
46:59 Where to Find Avo Fruit
47:36 What Does It Mean to Be a Father?
48:20 Outro