The Married Couple Behind Miami's Most Iconic Sandwich Shop | Daniel Figueredo & Rosa Romero

Daniel Figueredo and Rosa Romero built Sanguich de Miami together — as business partners and as husband and wife. In this episode they open up about what it's really like to run one of Miami's most beloved food brands together, how they navigated COVID as a couple and as business owners, and what it takes to keep both a marriage and a restaurant thriving at the same time.

We also get into the Aventura Mall expansion strategy, four new locations coming to Doral, Miami Lakes, Dadeland, and Wynwood, working directly with farmers, employee loyalty, the influencer debate, and why 95% of Sanguich employees are women. Plus their daughters, cooking at home, and their top 3 Miami restaurants.

This is the love story and business story Miami has been waiting to hear.

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Produced by: Ben Schwede
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0:00 Intro
1:16 How is Business Going
1:55 Inflation
3:32 Mindset When Expanding to Aventura
5:16 Business Play of Expanding to Aventura
7:45 Are People Curious About the Ingredients?
8:57 Food Costs and Economics
11:30 Working Directly with the Farmers
12:09 Spending Conservatively and Reinvesting into the Business
13:25 Working Together as a Marriage
17:57 Daniel’s Take on Working with His Wife
20:48 Their Relationship During COVID
24:23 Their Daughters
27:53 Cooking at Home and Taking Care of the Kids
30:36 Employee Loyalty
33:36 Having More Women on ADIM Show
35:12 Advice for Entrepreneurial Women
38:36 95% of Sanguich Employees are Women
40:04 Bringing Out the Softer Side of Each Other
43:12 Growing and Evolving
45:16 4 New Locations Coming Soon
45:47 Issue with Influencers
48:37 Paying Influencers
54:20 Which Influencer Impacted the Business the Most
55:39 Top 3 Restaurants
1:00:38 Where to Find Rosie
1:02:27 When are New Locations Opening
1:03:10 Outro